Digital Marketing Strategy


Date: 24.Jan.2017
Time: 4pm
Duration: 3.5 hours
Venue: 1 Keong Saik Rd, Singapore (entry via Neil Rd)

Cost: S$78

This workshop will emphasise the importance of digital in reaching consumers in the region, and identifies the necessary elements that must be incorporated to ensure brands and businesses do not lose out against competitors embracing digital strategies.

Digital Marketing Strategy

A comprehensive view of digital marketing that starts at the "50,000-foot level" by looking at the trends that are shaping the change in consumer behavior, and how these trends necessitate changes in the way marketing can be future-proofed to succeed. We’ll also explore the wide spectrum of opportunities that digital offers brands and businesses. Finally, an easy-to-apply framework will be shared to show how various opportunities and touchpoints within digital marketing can be interrelated – from search engine marketing (SEM) to website analytics, mobile marketing, and social media marketing.

About Taru Jain

Over the past 20 years, Taru has led large digital marketing agencies, helped clients reinvent marketing practices and operating models, built global brands, pioneered startups… generally been a catalyst for positive change.
Taru has provided Digital Marketing, Digital Transformation, and Change Management consulting and training to more than 4,000 professionals around the world. These include training senior executives at leading corporations such as Starbucks, Johnson & Johnson, MasterCard, Bloomberg, Sodexo, Credit Suisse, DBS, Oracle, WPP and Leo Burnett, among many others.
  • The event description was updated. Diff#216192 2017-01-03 07:36:48
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Tue Jan 24, 2017
4:00 PM - 7:30 PM SGT
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Standard SOLD OUT $78.00
Venue Address
1 Keong Saik Rd, Singapore Singapore
Enter on Neil Road side
Rutgers Business School Asia Pacific